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Business Hack: How to Better Define Your Target Market

Business Hack: How to Better Define Your Target Market

by Bionic Chartered Accounting | Jun 26, 2025 | Business

“Defining your target market is about understanding motivations, challenges, and goals. Without this, your messaging falls flat and your marketing budget burns fast.” (Elena Kwan, Founder of MarketLens Consulting) Fundamentally, businesses start because business...
5 Tips for Helping Your Employees Through a Crisis

5 Tips for Helping Your Employees Through a Crisis

by Bionic Chartered Accounting | May 28, 2025 | Business

“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” (Simon Sinek) Employee engagement. It determines so much about the direction of a company, its staff productivity and how likely it is to...
Youth Day: How Businesses Can Benefit from the ETI

Youth Day: How Businesses Can Benefit from the ETI

by Bionic Chartered Accounting | May 28, 2025 | Business

“Trust the young people; trust this generation’s innovation. They’re making things, changing innovation every day.” (Jack Ma, Co-Founder Alibaba Group) South African businesses are always looking for ways to foster growth and innovation while still...
Budget 3.0: VAT Increase Out, Fuel Levy Hikes In

Budget 3.0: VAT Increase Out, Fuel Levy Hikes In

by Bionic Chartered Accounting | May 28, 2025 | Business, Economy, Financial, Tax

Last month’s Budget 3.0 withdrew the contentious proposed VAT changes. This resulted in inflation-linked fuel levy increases of 16c for petrol and 15c for diesel, from 4 June. Other tax proposals from March’s Budget – including static personal tax thresholds, reduced...
The 5 Cognitive Biases That Could Sink Your Business

The 5 Cognitive Biases That Could Sink Your Business

by Bionic Chartered Accounting | Apr 24, 2025 | Business

“Too often we hold fast to the clichés of our forebears. We subject all facts to a prefabricated set of interpretations. We enjoy the comfort of opinion without the discomfort of thought.” (John F. Kennedy, former US president) Humans are creatures of habit. We form...
This Workers’ Day, Look After Your Business’ Greatest Asset

This Workers’ Day, Look After Your Business’ Greatest Asset

by Bionic Chartered Accounting | Apr 24, 2025 | Business, Employment and Labour

“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” (Richard Branson) Whether you call it May Day, Labour Day or International Workers’ Day, 1 May is an opportune time for businesses to consider...
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